So the not so new marketing buzz-word is Viral Marketing...
All the kids are doing it. Its cool. Its keen. Its cheap and easy.. Keep it funny and light... And don't piss people off...
So there goes Ford...Well Ford UK with a new Sportka viral ad.... Cute car.. oh look a cat... Cat meet car... Car eat cat...
Is it right... Is it wrong? PETA has expressed there outrage, but c'mon... We all know they didn't really kill a cat to make this... So what's the deal... Did they go too far?
Really, I don't think it was the most appropriate thing to do, but it was done in good fun, and to get the message out there... And it WORKED... The darn thing is popping up everywhere!
So as far as a message to the world about cruelty to animals.. a dismal failure....
As a way to get traffic to your site... a phenomenal success... nolonger on the Ford UK site... Funny that!
Here's a link in case you haven't seen it yet.... Sportka - the Ka's evil twin
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